ATM Journey

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Basketball court illustration with a girl standing on the court

hrs

UX challenge

Front view illustration of the basketball backboard and net against the city skyline at sunset

SWISH!

THE WINNING PLAY

Task List (Multiple Services) 8/10

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Research · Personas · Testing · Iteration · Final Design

Problem

Users must re-insert their card and repeat the whole flow for every task.

Re-insert & repeat

Check Balance

Withdraw Cash

Change PIN

Hand inserting a card into the ATM

Time consuming

User fatigue and increased drop-offs.

Four Plays. One Problem.

Every idea had a reason. Every score tells a story. Pick a play to discover more.

ATM screen showing Transaction Completed, with Continue and Finish and Eject Card options

01 Reminder of the next task

After completing a transaction, users can continue with another service or finish the session and eject their card.

This could be a potential approach, but users would still need to repeat some steps for each transaction.

Explore all four, then reach the winning play.

ATM screen suggesting the last transaction, Balance Check for Rs 2480, asking Do you want to check again?

02 Smart Suggestions

Suggest a previously used service based on the user's transaction history.

This solution relies heavily on the user's history data, so I decided to discard it.

Explore all four, then reach the winning play.

03 Task List (Multiple Services)

Let users select multiple services in a single flow instead of repeating the same steps for each task.

Why It Works

✓ Saves time

✓ Reduces friction

✓ Feels simple and smooth

Explore all four, then reach the winning play.

Phone screen showing an ATM Reminder notification: Don't forget to complete your pending task, 10:00 AM

04 Phone Based Reminder

Use phone notifications to remind users about their ATM tasks.

This definitely wouldn't work. What if users forget to set reminders? That's a big no.

Explore all four, then reach the winning play.